Two of the biggest players in augmented reality, Meta and Snap, are poised to unveil their latest AR glasses next month. Snap CEO Evan Spiegel is expected to reveal the fifth-generation Spectacles on September 17th at the annual Partner Summit in Los Angeles. Spectacles 5 will continue Snap’s focus on integrating AR technology, building on the major upgrades introduced with the fourth generation, which added integrated screens for the first time.
Hot on Snap’s heels, Meta is preparing to debut its first AR glasses at the Connect conference in Menlo Park on September 25th. Codenamed Orion, Meta’s AR glasses promise to be a significant leap forward, with Meta CTO Andrew Bosworth hinting earlier this year that Orion could be “the most advanced piece of technology on the planet” in its domain. While details remain scarce, excitement is building around the launch.
Despite the hype, both companies are expected to limit initial production, with Snap planning fewer than 10,000 units and Meta likely to follow suit. Commercial viability remains distant, but these launches signal growing interest and innovation in the AR space.
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