In a move that reflects their commitment to maintaining a stable supply amid challenging global conditions, Apple has reportedly ordered a staggering 85 million units of the highly anticipated iPhone 15 from suppliers. This number matches the production volume of last year’s iPhone 14 line, showing the company’s determination to navigate economic turbulence and declining smartphone sales.
As part of their strategy to bolster revenue, Apple is expected to attach a higher price tag to the Pro models, which will likely contribute to the overall success of the iPhone 15 line. Being the world’s largest company by capitalization, Apple’s production plans are meticulously followed, as they have a significant impact on several component manufacturers like Samsung, TSMC, Foxconn, LG, and others.
Initially, Apple had planned to sell 90 million iPhones in each of the past two years. However, unforeseen circumstances compelled them to adjust their targets. In 2021, a chip shortage led to reduced production, and in the following year, strict COVID-19 controls in China further affected output.
Unfortunately, not all aspects of the production process have been smooth sailing. Some of Apple’s partners encountered complications, forcing the company to reduce orders by approximately 2 million units. The issues primarily revolved around CMOS camera sensors for the base iPhones.
Furthermore, the iPhone 15 Pro and 15 Pro Max may face initial supply constraints due to manufacturing problems with LG’s screens. Apple’s ambition to create a bezel-less iPhone has contributed to this challenge.
In conclusion, Apple’s sizable order for the iPhone 15 underlines their determination to meet consumer demand and navigate a turbulent market. As their suppliers work diligently to fulfill these production goals, industry watchers eagerly anticipate the release of the latest iPhone line and its potential impact on the tech market.
