Tesla introduces a stringent “Cybertruck Only” clause, forbidding buyers from reselling their new vehicle within the initial year without explicit Tesla authorization. This policy, embedded in the updated car ordering agreement ahead of the Nov. 30 Cybertruck deliveries, carries a substantial financial consequence for violators.
Tesla asserts its right to pursue legal action, potentially seeking an injunction against ownership transfer or imposing a hefty fine of $50,000 or the entire resale value, as reported by Engadget. Further repercussions include potential bans on future Tesla purchases for those found violating the resale provision.
While Tesla hints at the possibility of exceptions, requiring written consent for resale within the first year, the company outlines two potential scenarios. If approved, Tesla offers a buyback option at a reduced price, factoring in mileage at $0.25 per mile, along with depreciation and repair costs. Alternatively, owners may gain permission to sell to a third-party buyer.
This strategic move aims to discourage opportunistic resellers looking to capitalize on the scarcity of the Cybertruck, initially delivered to a select group before mass production begins in 2024. Tesla’s resolute stance emphasizes its commitment to protecting the unique value and limited availability of its innovative products, setting a precedent in the automotive industry.