Microsoft has announced plans to launch a mobile game store for its Xbox platform in 2024, in a bid to compete with industry leaders Apple and Google. The new store will allow users to purchase and play Xbox games on their mobile devices, expanding the Xbox ecosystem beyond traditional consoles and PCs.
With mobile gaming on the rise, Microsoft hopes to tap into this growing market by making its popular Xbox games available on smartphones and tablets. The move is seen as a strategic response to the dominance of Apple’s App Store and Google’s Play Store, which currently control the lion’s share of the mobile gaming market.
According to Microsoft, the new Xbox mobile game store will offer a curated selection of games, including popular titles from the Xbox console and PC libraries, as well as new mobile-exclusive games. The store will also feature cloud gaming capabilities, allowing users to stream games directly to their mobile devices without the need for a console or high-end PC.
The company has not yet released specific details on pricing or the exact date of the store’s launch, but industry analysts predict that it will likely be a subscription-based service similar to Xbox Game Pass. Microsoft has stated that the new store will be available on both iOS and Android devices.
The launch of the Xbox mobile game store is seen as a significant move for Microsoft, which has been seeking to expand its presence in the gaming industry beyond its core console and PC markets. With mobile gaming continuing to grow in popularity, the new store is expected to attract a significant number of users and position Microsoft as a major player in the mobile gaming space.